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CONTENTS

ПРОМЫШЛЕННОСТЬ

1 2005

Журнал

зарегистрирован

Государственным

комитетом Российской

Федерации по печати,

регистрационный № 1459,

лицензия № 064938

© Пищевая промышленность

Advertising Sales Offices

Europe

IFWexpo

Heidelberg GmbH

Landfriedstr, 1a

Tel.: 496221/13 570

Fax: 496221/13 57 23

info@ifw

expo.com

Представительство

в странах Балтии

Фирма Lukor L, г. Рига,

Людмила Павлова

Тел.: (371) 972;18;71,

факс 772;85;39

E;mail:

lukorl@inbox.lv

Представительство

в Краснодарском крае

Журнал «Кубанский оптовик»

Тел.: (8612) 62;71;45, 63;60;08

E;mail:

optovik@riaok.kuban.ru

Адресиздательства:

107996, Москва,

Садовая Спасская, 18

Т

елефоны:

7(095) 207 17 70

(секретарь)

975 34 95

(редакция)

207 20 87

(отдел рекламы)

Факс:

7(095) 207 28 61

Адрес в сети Интернет:

www.foodprom.ru

E mail: red

pp@foodprom.ru

(редакция)

E mail:

foodprom@ropnet.ru

(издательство)

E mail: rekl

ppi@ropnet.ru

(отдел рекламы)

Требования

к макету рекламы

Формат страницы

до обреза

215 х 300 мм

Формат страницы

после обреза 210 х 290 мм

Полоса набора

(полезная

площадь)

185 х 263 мм

1/2 полосы:

горизонтальная 185 х 130 мм

вертикальная 90,5 х 263 мм

1/3 полосы:

горизонтальная 185 х 85 мм

вертикальная 59 х 263 мм

1/4 полосы:

вертикальная 90,5 х 130 мм

1/8 полосы:

горизонтальная 90,5 х 63 мм

Программы:

Photoshop (tif, разрешение

300 dpi, CMYK)

Corel Draw 11 (cdr, eps, CMYK,

текст в кривых)

Page Maker 6.5 – с приложением

шрифтов и иллюстраций в

форматах tif (CMYK) или eps

Черный цвет шрифта – наложе;

ние (overprint)

Подписано в печать 17.01.2005

Формат 60х90 1/8.

Печать офсетная

Отпечатано в

ООО «Репроцентр»

33

ПИЩЕВАЯ ПРОМЫШЛЕННОСТЬ

1/2005

на нашем сайте:

www.foodprom.ru

Brand

Advanced branding technologies.................................

Kiselev V.M.

Competitive strength of food products....

Janovsky A.M.

Trade mark as a means for sales

promotion...................................................................

Zlotnikov Je. M.

Trade mark – effective mechanism for

brand security and safety............................................

Kryukova Je.V.

How to create a new product...............

Kevdina

L.

Methods for product promotion.

Psychologist’s view point.............................................

Kaznacheeva M., Shunin S.

Premium class vodka.

Recipe of success........................................................

Ukrainskaya T.

Working at exhibition stand.................

Economy and management

Daskovsky V.B., Kiselev V.B.

Peculiarities of evaluation

for investment effect for transition stage in economy

Kozin Je.B.

System of management reports as a

means for promoting production plant productivity.....

Paragulgov O.D., Misyuk

O.Ja.

Specific traits of fiscal

strategy in the sphere of alcohol and beer production

in European countries..................................................

Engineering and technology

Kasyanov G.I., Stasieva O.N., Latin N.N.

Under and

supercritical extraction: advantages and disadvantages

Aminov M.S., Sefikhanov M.S.

Unit for supercritical

extraction of pectin substances...................................

Osipyan A.O., Tatarchenko I.I., Kvasenkov O.I.

Improving the quality of tabacco goods by means of

using expanded tabacco and tabacco veins..................

Floor coatings for food industry. Using other countries

experience (beer brewing industry).............................

Novozhilova O.A.

Your own laundry at a food

processing plant..........................................................

«Voskhod TD 3» – industrial dough dosing machine

for production of small size baked products................

Lagislative technical regulation

Sergeeva L.S.

New standards for glass containers.........

Packaging and logistics

Chernov

M.Je

., Grochev

A.Ju

., Iljasov S. G., Budnikova

O.A.

Optical protection parameters for packaging

materials for pasta goods............................................

Quality and safety

Goods quality criteria in business agreements..............

We are creating the taste!...........................................

Sorochinsky V.F.

Scientific developments of VNIIZ

(R&D Institute) for evaluating grain and grain

products quality..........................................................

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Raw materials and food additives

Olkhovaya L.P., Petrova L.D.

Chemical composition

and functional features of extruded soy protein

products......................................................................

Citric acid and citrates in food industry: traditional and

innovative approach....................................................

Souvorov I.V.

Practical application of biotin in food

industry......................................................................

Gourov A.V.

«Teresa Inter» company – leading

producer in vanilla flavourings production...................

Nutrition and health

Shishkov Ju.I., Rogov A.A.

Bakery products as

functional food...........................................................

Union of commodity producers of food and

processing industry presents

....................................

News of companies, of industrial unions, of

scientific and research institute and high schools

Events and facts

........................................................

Scientific conference «Food safety in Russia»..............

Round table «Innovation Technologies of the XXI

Century».....................................................................

Business partnership forum for small enterprises of

Central Federal District of RF «Ruspartenariat 2004»...

«Food ingredients, additives and spices» exhibition......

New awards of ORAFTI company.................................

Production plans of Ryazan Region are representing

their products..............................................................

«ORKLA» is buying «SladKo».........................................

«Prodexpo 2004» in Belarus..........................................

«Pelmeni 2004» exhibition..........................................

Analytical instruments – into food processing industry

Modern machine building technologies for food

processing industry.....................................................

Conference «Labeling and information on package of

food products: battle for consumer»...........................

Bar coding technologies for food processing plants.....

Provision of safe food products circulation in whole

sales sector of Moscow...............................................

«Cryogen Expo 2004» exhibition..................................

Beverage industry – 2004............................................

Poultry products at «Mosprodjarmarka........................

«Aquatek 2004» in Netherlands..................................

Congress of Russian specialists in biotechnologies........

With the view of strengthening the fodder basis..........

Fetus and vegetable canned food. Technology,

equipment, quality, safety...........................................

Эл

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