CONTENTS
ПРОМЫШЛЕННОСТЬ
1 2005
Журнал
зарегистрирован
Государственным
комитетом Российской
Федерации по печати,
регистрационный № 1459,
лицензия № 064938
© Пищевая промышленность
Advertising Sales Offices
Europe
IFWexpo
Heidelberg GmbH
Landfriedstr, 1a
Tel.: 496221/13 570
Fax: 496221/13 57 23
info@ifw
expo.comПредставительство
в странах Балтии
Фирма Lukor L, г. Рига,
Людмила Павлова
Тел.: (371) 972;18;71,
факс 772;85;39
E;mail:
lukorl@inbox.lvПредставительство
в Краснодарском крае
Журнал «Кубанский оптовик»
Тел.: (8612) 62;71;45, 63;60;08
E;mail:
optovik@riaok.kuban.ruАдресиздательства:
107996, Москва,
Садовая Спасская, 18
Т
елефоны:
7(095) 207 17 70
(секретарь)
975 34 95
(редакция)
207 20 87
(отдел рекламы)
Факс:
7(095) 207 28 61
Адрес в сети Интернет:
www.foodprom.ruE mail: red
pp@foodprom.ru(редакция)
E mail:
foodprom@ropnet.ru(издательство)
E mail: rekl
ppi@ropnet.ru(отдел рекламы)
Требования
к макету рекламы
Формат страницы
до обреза
215 х 300 мм
Формат страницы
после обреза 210 х 290 мм
Полоса набора
(полезная
площадь)
185 х 263 мм
1/2 полосы:
горизонтальная 185 х 130 мм
вертикальная 90,5 х 263 мм
1/3 полосы:
горизонтальная 185 х 85 мм
вертикальная 59 х 263 мм
1/4 полосы:
вертикальная 90,5 х 130 мм
1/8 полосы:
горизонтальная 90,5 х 63 мм
Программы:
Photoshop (tif, разрешение
300 dpi, CMYK)
Corel Draw 11 (cdr, eps, CMYK,
текст в кривых)
Page Maker 6.5 – с приложением
шрифтов и иллюстраций в
форматах tif (CMYK) или eps
Черный цвет шрифта – наложе;
ние (overprint)
Подписано в печать 17.01.2005
Формат 60х90 1/8.
Печать офсетная
Отпечатано в
ООО «Репроцентр»
33
ПИЩЕВАЯ ПРОМЫШЛЕННОСТЬ
1/2005
на нашем сайте:
www.foodprom.ruBrand
Advanced branding technologies.................................
Kiselev V.M.
Competitive strength of food products....
Janovsky A.M.
Trade mark as a means for sales
promotion...................................................................
Zlotnikov Je. M.
Trade mark – effective mechanism for
brand security and safety............................................
Kryukova Je.V.
How to create a new product...............
Kevdina
L.
Methods for product promotion.
Psychologist’s view point.............................................
Kaznacheeva M., Shunin S.
Premium class vodka.
Recipe of success........................................................
Ukrainskaya T.
Working at exhibition stand.................
Economy and management
Daskovsky V.B., Kiselev V.B.
Peculiarities of evaluation
for investment effect for transition stage in economy
Kozin Je.B.
System of management reports as a
means for promoting production plant productivity.....
Paragulgov O.D., Misyuk
O.Ja.Specific traits of fiscal
strategy in the sphere of alcohol and beer production
in European countries..................................................
Engineering and technology
Kasyanov G.I., Stasieva O.N., Latin N.N.
Under and
supercritical extraction: advantages and disadvantages
Aminov M.S., Sefikhanov M.S.
Unit for supercritical
extraction of pectin substances...................................
Osipyan A.O., Tatarchenko I.I., Kvasenkov O.I.
Improving the quality of tabacco goods by means of
using expanded tabacco and tabacco veins..................
Floor coatings for food industry. Using other countries
experience (beer brewing industry).............................
Novozhilova O.A.
Your own laundry at a food
processing plant..........................................................
«Voskhod TD 3» – industrial dough dosing machine
for production of small size baked products................
Lagislative technical regulation
Sergeeva L.S.
New standards for glass containers.........
Packaging and logistics
Chernov
M.Je., Grochev
A.Ju., Iljasov S. G., Budnikova
O.A.
Optical protection parameters for packaging
materials for pasta goods............................................
Quality and safety
Goods quality criteria in business agreements..............
We are creating the taste!...........................................
Sorochinsky V.F.
Scientific developments of VNIIZ
(R&D Institute) for evaluating grain and grain
products quality..........................................................
5
10
12
14
16
18
22
24
26
30
32
36
40
42
44
48
52
54
56
60
62
64
68
70
72
74
78
82
84
90
92
94
96
101
102
103
104
106
107
110
112
113
114
115
116
117
118
120
122
124
Raw materials and food additives
Olkhovaya L.P., Petrova L.D.
Chemical composition
and functional features of extruded soy protein
products......................................................................
Citric acid and citrates in food industry: traditional and
innovative approach....................................................
Souvorov I.V.
Practical application of biotin in food
industry......................................................................
Gourov A.V.
«Teresa Inter» company – leading
producer in vanilla flavourings production...................
Nutrition and health
Shishkov Ju.I., Rogov A.A.
Bakery products as
functional food...........................................................
Union of commodity producers of food and
processing industry presents
....................................
News of companies, of industrial unions, of
scientific and research institute and high schools
Events and facts
........................................................
Scientific conference «Food safety in Russia»..............
Round table «Innovation Technologies of the XXI
Century».....................................................................
Business partnership forum for small enterprises of
Central Federal District of RF «Ruspartenariat 2004»...
«Food ingredients, additives and spices» exhibition......
New awards of ORAFTI company.................................
Production plans of Ryazan Region are representing
their products..............................................................
«ORKLA» is buying «SladKo».........................................
«Prodexpo 2004» in Belarus..........................................
«Pelmeni 2004» exhibition..........................................
Analytical instruments – into food processing industry
Modern machine building technologies for food
processing industry.....................................................
Conference «Labeling and information on package of
food products: battle for consumer»...........................
Bar coding technologies for food processing plants.....
Provision of safe food products circulation in whole
sales sector of Moscow...............................................
«Cryogen Expo 2004» exhibition..................................
Beverage industry – 2004............................................
Poultry products at «Mosprodjarmarka........................
«Aquatek 2004» in Netherlands..................................
Congress of Russian specialists in biotechnologies........
With the view of strengthening the fodder basis..........
Fetus and vegetable canned food. Technology,
equipment, quality, safety...........................................
Электронная Научная СельскоХозяйственная Библиотека