ЭлБиб

Молочнохозяйственный вестник, №4 (24), IV кв. 2016

232

рефераты

продуктов является повышенная пищевая и биологическая ценность в отличие от

традиционных молочных консервов.

Summary

A common way of adjusting the dairy products composition was the combination

of raw milk with plant origin components, for example cereals and products of their

processing. Thus, canned milk product with sugar, malt or malt extract is developed.

At the initial stage of product development in addition to a comprehensive study of

the performance and experimental validation of the adopted technological solutions

the analysis of the consumer demand, the need for which is related to the ability of

identifying consumer preferences in relation to the designed product was carried out.

The study was conducted by questionnaire survey; the studied region was the Vologda

oblast. It was found that for consumers, the priority is the quality of the product. The

majority of respondents (68 %) have a positive attitude towards enriched with minerals

and vitamins products. And 75 % of respondents think that the inoculated enriching

components should be natural. During the study of the demand it was determined that

the cost of the canned milk product with sugar, enriched with vitamins and minerals of

natural origin, needs to be at 50–60 rubles per pack of weight 380 g. The analysis of

economic efficiency calculation showed that the developed canned dairy products with

sugar and malt or malt extract at cost, wholesale and selling prices are at the level

of a control sample. Moreover, the cost of new products does not exceed the desired

potential consumers prices. The advantage of the developed products is high nutritional

and biological value, unlike the traditional canned milk.

Электронная Научная СельскоХозяйственная Библиотека