ЭлБиб

Молочнохозяйственный вестник, №4 (24), IV кв. 2016

230

рефераты

Summary.

The success of our investment activities is largely determined by the degree of

the entity adaptation to the investment environment. This requires to carry out the

forecast of the investment environment condition at the early stage of the investment

strategy formation. This allows industry use the favourable opportunities to invest and

be prepared for negative factors that may be associated with the investment process,

identify the most favourable alternatives, thereby ensure the effective adaptation of

investment strategy to external conditions. The purpose of the study: development of

algorithm drawing up for the forecast on the assessment of the investment environment

impact on the enterprise (industry) economic activity. Based on the selection and testing

of the proposed factors characterizing the state of the investment environment of milk

processing enterprises, the assessment of the reliability rate of enterprise’s economic

activity in the dairy industry on the current economic, political, and financial conditions

has been made. The proposed algorithm was conducted by using questionnaires on the

example of cheese and dairy industry. Testing the factors was carried out on a scale

of risks consisting of 3 levels. Forecast of the investment environment impact on the

economic activity of the enterprise (industry) was predicted by taking into account the

obtained estimates of reliability. The usage of the proposed algorithm of actions will

allow adapt the investment activities of the company to the unfavourable effects of

environmental factors.

Электронная Научная СельскоХозяйственная Библиотека