ЭлБиб

Молочнохозяйственный вестник, №4 (24), IV кв. 2016

131

Экономические науки

Economic efficiency of canned milk product with sugar,

malt and malt extract production

Burmagina Tatyana Yur’evna, laboratory manager of the Production and Research

Dairy Products

e-mail:

Federal StateBudgetaryEducational Institutionof Higher Education theVereshchagin

State Dairy Farming Academy of Vologda

Fateeva Natalia Vladimirovna, senior lecturer of the Economics and Management

Chair

e-mail:

Federal StateBudgetaryEducational Institutionof Higher Education theVereshchagin

State Dairy Farming Academy of Vologda

Gnezdilova Anna Ivanovna, Doctor of Science (Engineering), professor of the

Processing Equipment Chair

e-mail:

Federal StateBudgetaryEducational Institutionof Higher Education theVereshchagin

State Dairy Farming Academy of Vologda

Abstract.

The work was carried out on marketing researches of the canned dairy

products market of the Vologda region and the calculation of economic efficiency of

the products developed on the basis of malt and malt extract production. The results

of the calculation showed that the cost of new products does not exceed the desired

potential customers the price established in the course of marketing research. Also, the

advantage of the developed canned milk products with sugar is the increased nutritive

and biological value in contrast the traditional canned milk.

Keywords:

canned dairy product, malt, malt extract, marketing research, economic

efficiency.

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