ЭлБиб

Молочнохозяйственный вестник, №1 (9), I кв. 2013

Экономические науки

Marketing analysis of the factors

influencing an attractiveness and a

relevance of the N. V. Vereshchagin VSDFA

among the school graduates

Kiselyova Tatyana V., Can. of Sciences (Economics), associate professor of

management and marketing department

The Federal State Budget Educational Institution Higher Professional Education the

Vereshchagin Vologda State Dairy Farming Academy

Abstract:

The analysis of the positive factors affecting the attractiveness and

relevance of the University among the school graduates, and ensuring stability of the

N. V. Vereshchagin VSDFA position in the rating among agricultural universities of the

Russian Federation is given in the article. Despite the adaptation and flexible policy

of the university according to constantly changing requirements of the educational

services consumers, the factors are identified, both at micro, and at macro level which

are negatively reflected in quantitative and qualitative reception results to the Academy

of the Vologda school graduates.

Keywords:

consumers of educational services, quality of specialists training, the

factors of macro-and-microenvironment, career-oriented program of the university.

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